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From the Tree to the Labyrinth
categorical labels such as ANIMAL or PHYSICAL OBJECT. In the life of semiosis we realize that we are also reluctant to cancel some “factual” properties that appear more salient and characteristic than others.

To explain why certain properties appear more resistant than others, Violi (1997: sect. 7.2) distinguishes between essential and typical properties: it is essential that a cat be an animal; it is typical that it meows. The second property can be canceled, but not the first. But if this were to be the case we would be back again to the same old difference between dictionary and encyclopedic properties. Violi (1997: sect. 7.3.1.3) instead considers properties that are functional and certainly encyclopedic in nature to be similarly uncancelable: hence it is difficult to say of something that it is a box and at the same time deny that it can contain objects (if it couldn’t it would be a fake box).

Often, however, in order to construct and presuppose a local portion of encyclopedia needed for the comprehension of a determined context, we must resort to simplified local representations that set aside many properties that are otherwise (in other contexts) resistant.

In Eco (1984b: sect. 2.3.4) I gave the example of a dialogue between a wife and her husband at midnight in a suburban home. The wife looks out the window and says with a preoccupied air, “Honey, there’s a man in the garden.” The husband takes a look and says, “No, honey, that’s not a man.” The husband’s reaction certainly violates a pragmatic rule because it provides less information than the situation calls for, since denying the presence of a man could on the one hand suggest that what is there is a child or a cat, while on the other hand it could also lead his wife to imagine something more dangerous (why not an invader from outer space?).

In this context, when she is afraid there may be a man there, the wife surely does not assign to the term the properties of rationality, bipedality, or the ability to laugh—all properties that in that context are narcotized (cf. Eco 1979a: ch. 5) and considered irrelevant, but instead those of a living being, capable of movement and aggression and therefore potentially—at night and in someone else’s garden—dangerous. Because it is also part and parcel of the infinite encyclopedic properties of man to be prone to take up a life of crime (don’t we all know that homo homini lupus, man is a wolf to men?) The husband ought then to adjust his iteration on the basis of a local encyclopedic representation, as in Figure 1.18, one that he conjecturally considers shared (given the circumstances) by his wife.

Figure 1.18

If the husband wishes to calm his wife down he must either exclude immediately the property of mobility (by saying, for example, that what she saw was the shadow of a tree) or deny any suggestion of properties suggesting dangerousness (in which case he might say that it wasn’t a man but a stray dog).

The ad hoc construction of a local portion of encyclopedia, that organizes only the properties pertinent to the context, is the only strategy that will allow the husband to interact in a reasonable way with his concerned wife.

1.7. The “Ontologies”
In the most recent research on artificial intelligence and the cognitive sciences, the notion of semantic networks has given rise to a theory of ontologies. Despite the inappropriate use of a concept like “ontology,” which has quite a different meaning in philosophy, the term is used in this context to refer to the categorical organization of a portion of universe that may take the form of any kind of classificatory tree or semantic network. In this sense, the husband in the example just considered could (without being aware of it, like Molière’s Monsieur Jourdain who spoke in prose without being aware of it) have constructed an ontology.

According to one recent definition, an ontology is “a specification of a representational vocabulary for a shared domain of discourse—definitions of classes, relations, functions, and other objects” (Gruber 1993: 199). The definition is very broad and can be adapted both to a complex semantic network and to a mere classification. In fact, in much of the literature on ontologies, the starting point is the model of the Arbor Porphyriana, used to exemplify the most common semantic relationship, that is, that of subsumption (see, for instance, Sowa 1991, 2000). If this seems disappointing, it occurs because the producers of ontologies are responding as a rule to practical needs (even supplying a business firm with a satisfactory organization of its data and products) and sometimes a tree structure can serve that purpose.

There are ontologies in the form “part-of,” in which, for example, the meaning of car is analyzed, representing its various components and functions (see, for instance, Barsalou 1992: 30). From the theoretical point of view, they do not go much further than the representations already present in various versions of encyclopedia semantics—except that a particular representational structure is devised to give instructions to a computer. Other times graphs are designed in which each node has not just one single superordinate but allowance is made for multiple heredities and a node may derive properties from each single superordinate node or from all of them.

There is some discussion as to whether the ontologies should be adequatist, that is, maximal, or reductionalist, that is, referred to a single universe of discourse. It is usually conceded that the domain of an ontology should not be complete but simply cover the area of interest that produces it. In the vast literature on the subject the ontologies are sometimes no more than ingenuous diagrams designed to illustrate perfectly intuitive links and differences, classifications in the most traditional sense of the word—like those used in the natural sciences since Linnaeus—or mere shorthand notes or mnemonic devices. Even apart from the nonchalance with which the word “ontology” is used to indicate (and to sell) representations so dissimilar in scope and purpose, the variety of the models suggests that, if they really reflect states and structures of the mind, this would mean that our brain articulates its competence through different data-organization models depending on the problem to be resolved or committed to memory.

The aspects that make ontologies interesting are highlighted by Smith (2003): (i) they do not pretend to be representations of the world but of our modes of conceptualization in given domains—sometimes representing also commonsense knowledge; (ii) therefore an ontology has nothing to do with questions of ontological realism and is a purely pragmatic undertaking; (iii) the entities present in an ontology possess only the properties represented in that structure (we would add that the others are narcotized because they are irrelevant to the specific universe of discourse). As Smith remarks, it is as if Hamlet, whose hair is not mentioned in Shakespeare’s tragedy, was neither bald nor nonbald, but instead was a man without properties as far as his hair was concerned.

In this sense, an ontology, however clumsy and ingenuous it may be, is the local representation of a portion of encyclopedic knowledge relevant for the purposes of a given universe of discourse.

1.8. Ontologies and Semiosic Creativity

It appears that, if we are to understand a text or the meaning of a word, we need an underlying ontology, as is shown in the example illustrated in Figure 1.18. In the same way, it seems obvious that if the encyclopedia, as Leibniz already opined, is a body subject to a constant process of renewal and expansion, many expressions produced in the context of a given culture can contribute toward changing the current encyclopedia. The contentions of Copernicus, for instance, and later those of Galileo and Kepler noticeably modified the encyclopedia of the modern world (which from that moment on did not stop citing the theories of Ptolemy but placed an asterisk in front of them to show they were mistaken).

But, alongside these cases of scientific innovation, or transformation of common sense, there are cases of artistic creativity in which a new text requires—if it is to be understood in all its innovative aspects—that our encyclopedia be modified.

1.8.1. Metaphor as a Tool for Producing New Ontologies
In this historical rereading of the adventures of the encyclopedia we must once again return to Aristotle, to consider an aspect of his thought that has apparently nothing to do with the history of definitions, either dictionary or encyclopedic. We are talking about his theory of metaphor.

What makes Aristotle’s theory of metaphor interesting for us today is not simply the fact that it is the first rigorous discussion of this trope, but above all the fact that this first theorization of metaphor does not consider it as a mere ornament of discourse but assigns it a cognitive function.34

The key suggestion in the Poetics is to be found in 1459a 8, where the author declares that metaphor is the best of all the tropes because understanding metaphor means “knowing how to recognize similarity” or “the related concept.” The verb he uses is theorein, which means to perceive, to investigate, to compare, to judge. It is then clearly a verbum cognoscendi. Aristotle gives examples of banal metaphors, such as those from genus to species (there lies my ship) or from species to genus (Verily ten thousand noble deeds hath Odysseus wrought), but he already lists metaphors that are more interesting poetically when he speaks of the metaphor from species to species (with blade of bronze drew away the life). As for the metaphor by analogy he appears to be listing expressions that are already quite solidly codified such as the shield of

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categorical labels such as ANIMAL or PHYSICAL OBJECT. In the life of semiosis we realize that we are also reluctant to cancel some “factual” properties that appear more salient and