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Travels in Hyperreality (Book)
followed by a brisk shower and a Scotch.

His broadcast is presented like a religious music hall (Broadway in Heavenly Jerusalem) with interracial singers praising the Lord as they come tap dancing down the stairs, one hand stretched forward, the other behind, singing “ba ba doop” to the tune of “Joshua Fit the Battle of Jericho,” or words like “The Lord is my comfort.” Oral Roberts sits on the staircase (the reference is to Ziegfeld and not to Odessa) and converses with Mrs. Roberts while reading the letters of distressed faithful. Their problems don’t involve matters of conscience (divorce, embezzlement of workers’ wages, Pentagon contracts) but rather matters of digestion, of incurable diseases. Oral Roberts is famous because he possesses healing power, the touch that cures.

He can’t touch over TV, but he constantly suggests an idea of the divine as energy (his usual metaphor is “electric charge”), he orders the devil to take his hands off the postulant, he clenches his fists to convey an idea of vitality and power. God must be perceived in a tactile way, as health and optimism. Oral Roberts sees heaven not as the Mystic Rose but as Marineland. God is a good hippopotamus. A rhinoceros fighting his Armageddon. Go ’way, devil, or God will have you by the balls.

We switch channels. Now a middle-aged Dark Lady is holding forth, on a program about miracles. Believing in miracles means as a rule believing in the cancer that vanishes after the doctors have given up all hope. The miracle is not the Transubstantiation, it is the disappearance of something natural but bad. The Dark Lady, heavily made up and smiling like the wife of a CIA director visiting General Pinochet, interviews four doctors with an array of very convincing degrees and titles.

Seated in her garden scented with roses, they try desperately to save their professional dignity. “Dr. Gzrgnibtz, I’m not here to defend God, who doesn’t need my help, but tell me: Haven’t you ever seen a person who seemed doomed to die and then suddenly recovered?” The doctor is evasive. “Medicine can’t explain everything. Sometimes there are psychosomatic factors. Every doctor has seen people with advanced cancers, and two months later they were riding a bicycle.” “What did I tell you? It’s a remission that can only come from God!” The doctor ventures a last defense of reason: “Science doesn’t have all the answers. It can’t explain everything. We don’t know everything. . . .” The Dark Lady rocks with almost sensual laughter. “What did I tell you? That’s the Truth! You’ve said something very profound, Doctor!

We can’t know everything! There’s your demonstration of the power of God, the supernatural power of God! The supernatural power of God doesn’t need any defending. I know! I know! Thank you, dear friends, our time is up!” The Dark Lady didn’t even try, as a Catholic bishop would have done, to discover if the healed person had prayed, nor does she wonder why God exercised his power on that man and not on his unfortunate neighbor in the next bed. In the Technicolor rose garden something that “seems” a miracle has taken place, as a wax face seems physically a historic character. Through a play of mirrors and background music, once again the fake seems real. The doctor performs the same function as the certificate from the Italian fine arts authorities in the museums of copies: The copy is authentic.

But if the supernatural can assume only physical forms, such is also the inescapable fate of the Survival of the Soul. This is what the California museums say. Forest Lawn is a concentration of historical memories, Michelangelo reproductions, Wunderkammern where you can admire the reproduction of the British crown jewels, the life-size doors of the Florentine Baptistery, the Thinker of Rodin, the Foot of Pasquino, and other assorted bijouterie, all served up with music by Strauss (Johann). The various Forest Lawn cemeteries avoid the individual cenotaph; the art masterpieces of all time belong to the collective heritage.

The graves at the Hollywood Forest Lawn are hidden beneath discreet bronze plaques in the grass of the lawns; and in Glendale the crypts are very restrained, with nonstop Muzak and reproductions of nineteenth-century statues of nude girls: Hebes, Venuses, Disarmed Virgins, Pauline Borgheses, a few Sacred Hearts. Forest Lawn’s philosophy is described by its founder, Mr. Eaton, on great carved plaques that appear in every cemetery. The idea is very simple: Death is a new life, cemeteries mustn’t be places of sadness or a disorganized jumble of funerary statues.

They must contain reproductions of the most beautiful artworks of all time, reminders of history (great mosaics of American history, mementoes—fake—of the Revolutionary War), and they must be a place with trees and peaceful little churches where lovers can come and stroll hand in hand (and they do, dammit), where couples can marry (a large sign at the entrance to Forest Lawn— Glendale announces the availability of marriage ceremonies), where the devout can meditate, reassured of the continuity of life.

So the great California cemeteries (undeniably more pleasant than ours in Italy) are immense imitations of a natural and aesthetic life that continues after death. Eternity is guaranteed by the presence (in copies) of Michelangelo and Donatello. The eternity of art becomes a metaphor for the eternity of the soul, the vitality of trees and flowers becomes a metonymy of the vitality of the body that is victoriously consumed underground to give new lymph to life. The industry of the Absolute Fake gives a semblance of truth to the myth of immortality through the play of imitations and copies, and it achieves the presence of the divine in the presence of the natural—but the natural is “cultivated” as in the Marinelands.

Immediately outside these enclosures, the amusement industry deals with a new theme: the Beyond as terror, diabolical presence, and nature as the Enemy. While the cemeteries and the wax museums sing of the eternity of Artistic Grace, and the Marinelands raise a paean to the Goodness of the Wild Animal, popular movies, in the vein of The Exorcist, tell of a supernatural that is ferocious, diabolical, and hostile. The number-one hit movie, Jaws, was about a fierce and insatiable monster animal that devours adults and children after having torn them apart. The shark in Jaws is a hyperrealistic model in plastic, “real” and controllable like the audioanimatronic robots of Disneyland. But he is an ideal relative of the killer whales in Marineland. For their part, the devils that invade films like The Exorcist are evil relatives of the healing divinity of Oral Roberts; and they reveal themselves through physical means, such as greenish vomit and hoarse voices.

And the earthquakes or tidal waves of the disaster movies are the brothers of that. Nature that in the California cemeteries seems reconciled with life and death in the form of privet, freshly mown lawns, pines stirring in a gentle breeze. But as Good Nature must be perceived physically also in the form of string music, Evil Nature must be felt in the form of physical jolts through the synesthetic participation of “Sensurround,” which shakes the audience in their seats. Everything must be tactile for this widespread and secondary America that has no notion of the Museum of Modern Art and the rebellion of Edward Kienholz, who remakes wax museums but puts on his dummies disturbing heads in the form of clocks or surrealist diving helmets. This is the America of Linus, for whom happiness must assume the form of a warm puppy or a security blanket, the America of Schroeder, who brings Beethoven to life not so much through a simplified score played on a toy piano as through the realistic bust in marble (or rubber). Where Good, Art, Fairy-tale, and History, unable to become flesh, must at least become Plastic.

The ideology of this America wants to establish reassurance through Imitation. But profit defeats ideology, because the consumers want to be thrilled not only by the guarantee of the Good but also by the shudder of the Bad. And so at Disneyland, along with Mickey Mouse and the kindly Bears, there must also be, in tactile evidence, Metaphysical Evil (the Haunted Mansion) and
Historical Evil (the Pirates), and in the waxwork museums, alongside the Venuses de Milo, we must find the graverobbers, Dracula, Frankenstein, the Wolf Man, Jack the Ripper, the Phantom of the Opera. Alongside the Good Whale there is the restless, plastic form of the Bad Shark. Both at the same level of credibility, both at the same level of fakery. Thus, on entering his cathedrals of iconic reassurance, the visitor will remain uncertain whether his final destiny is hell or heaven, and so will consume new promises.

1975

2 

THE RETURN OF THE MIDDLE AGES

Dreaming of the Middle Ages

Are there any connections between the Heroic Fantasy of Frank Frazetta, the new satanism, Excalibur, the Avalon sagas, and Jacques Le Goff? If they met aboard some unidentified flying object near Montaillou, would Darth Vader, Jacques Fournier, and Parsifal speak the same language? If so, would it be a galactic pidgin or the Latin of the Gospel according to St. Luke
Skywalker?

Indeed, it seems that people like the Middle Ages. A few minutes in an American bookstore allow you to discover many interesting specimens of this neomedieval wave. Let me quote only a few tides of paperbacks you find in the course of a nonsystematic browse: A World Called Camelot, The Return of the King, The Sword Is Forged, The Lure of the Basilisk, Dragonquest, Dragonflight, The Dome in the Forest, The Last Defender of Camelot, The Dragon Hoard, Dr. Who and the

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followed by a brisk shower and a Scotch. His broadcast is presented like a religious music hall (Broadway in Heavenly Jerusalem) with interracial singers praising the Lord as they come