attribution theory a theory in social psychology concerned with how and why ordinary people explain events. People explain by attributing causal powers to certain events rather than others. The theory attempts to describe and clarify everyday commonsense explanation, to identify criteria of explanatory success presupposed by common sense, and to compare and contrast commonsense explanation with scientific explanation. The heart of attribution theory is the thesis that people tend to attribute causal power to factors personally important to them, which they believe covary with alleged effects. For example, a woman may designate sexual discrimination as the cause of her not being promoted in a corporation. Being female is important to her and she believes that promotion and failure covary with gender. Males get promoted; females don’t. Causal attributions tend to preserve self-esteem, reduce cognitive dissonance, and diminish the attributor’s personal responsibility for misdeeds. When attributional styles or habits contribute to emotional ill-being, e.g. to chronic, inappropriate feelings of depression or guilt, attribution theory offers the following therapeutic recommendation: change attributions so as to reduce emotional ill-being and increase well-being. Hence if the woman blames herself for the failure, and if self-blame is part of her depressive attributional style, she would be encouraged to look outside herself, perhaps to sexual discrimination, for the explanation.See also EXPLANA — TION , MOTIVATIONAL EXPLANATIO. G.A.G.