prescriptivism the theory that evaluative judgments necessarily have prescriptive meaning. Associated with noncognitivism and moral antirealism, prescriptivism holds that moral language is such that, if you say that you think one ought to do a certain kind of act, and yet you are not committed to doing that kind of act in the relevant circumstances, then you either spoke insincerely or are using the word ‘ought’ in a less than full-blooded sense. Prescriptivism owes its stature to Hare. One of his innovations is the distinction between ‘secondarily evaluative’ and ‘primarily evaluative’ words. The prescriptive meaning of secondarily evaluative words, such as ‘soft-hearted’ or ‘chaste’, may vary significantly while their descriptive meanings stay relatively constant. Hare argues the reverse for the primarily evaluative words ‘good’, ‘bad’, ‘right’, ‘wrong’, ‘ought’, and ‘must’. For example, some people assign to ‘wrong’ the descriptive meaning ‘forbidden by God’, others assign it the descriptive meaning ’causes social conflict’, and others give it different descriptive meanings; but since all use ‘wrong’ with the same prescriptive meaning, they are using the same concept.
In part to show how moral judgments can be prescriptive and yet have the same logical relations as indicative sentences, Hare distinguished between phrastics and neustics. The phrastic, or content, can be the same in indicative and prescriptive sentences; e.g., ‘Sam’s leaving’ is the phrastic not only of the indicative ‘Sam will leave’ but also of the prescription ‘Sam ought to leave’. Hare’s Language of Morals (1952) specified that the neustic indicates mood, i.e., whether the sentence is indicative, imperative, interrogative, etc. However, in an article in Mind (1989) and in Sorting Out Ethics (1997), he used ‘neustic’ to refer to the sign of subscription, and ‘tropic’ to refer to the sign of mood. Prescriptivity is especially important if moral judgments are universalizable. For then we can employ golden rule–style moral reasoning. See also EMOTIVISM , ETHICS, HARE, UNI- VERSALIZABILIT. B.W.H.